Overview

Below are definitions of all metrics and dimensions available in the Zeta Analytics Suite Report Builder.

As a reminder:

  • Dimensions are attributes of your data. For example, the dimension "Device" indicates the device in which the interaction took place (i.e., desktop, tablet, etc.). 

  • Metrics are quantitative measurements. The metric "Clicks" refers to the total number of clicks generated from an ad or email.

Metrics and Dimensions

Programmatic

Dimensions

Name

Defintion

Notes

Account Manager

Displays the name(s) of the account manager(s) responsible for this campaign.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Ad Size

Displays the size of the ad that was served in pixel dimensions. This may group together many ads that were the same size.

Groups together served ads by size, i.e. pixel dimensions, first width and then height. Examples: 728x90, 160x600, etc. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Advertisement

Groups served ads using the human-readable name that was provided when each ad was created.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Advertisement ID

Displays the ad identifier code. Also known as creative.

Groups served ads using the identifying codes the DSP assigned when you created each Ad. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Advertisement Type

Displays the type of ad that was served by Zeta.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Advertiser

Displays the name of the advertiser associated with this campaign. Also known as definer, company, or client.

Useful at the Account and/or Advertiser level. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Advertiser ID

Displays the advertiser identifier code. Also known as Definer ID. 

Groups by the advertiser (company) identifier code the DSP assigned when you created it. Useful at the Network or Company level. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

ADX Audit Status

Displays the status of the ad on the ADX exchange.

This is a Creative Auditing dimension. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Agency

Displays the name of the agency who bought this campaign from us on behalf of an advertiser

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Agency Fee %

Displays the agency fee percentage from the related insertion order.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Agency ID

Displays the identification code of the agency who bought this campaign on behalf of an advertiser.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Analyst

Displays the name(s) of the analyst(s) responsible for this campaign.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Billing Source

Defines whether first- or third-party reports are being used for delivery calculations and official invoicing.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Billing Type

Defines the method by which the activity was billed. 

Example values include Fixed Margin, Fixed Media Markup, and Variable Media Margin. This setting is usually specified in a contract and set up by Zeta personnel. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Browser

Displays the browser in which the ad was displayed. 

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Campaign

Displays the campaign name provided when each campaign was created.

Dimensions beginning in "Campaign" or "CID" compare campaigns and thus are useful at the Account and Advertiser levels. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Campaign ID

Displays the campaign identifier code that Zeta DSP assigned when the campaign was created.

Dimensions beginning in "Campaign" or "CID" compare campaigns and thus are useful at the Account and Advertiser levels. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Campaign Priority

Displays the priority of the campaign.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Campaign Currency

Displays the currency each campaign is using. Calculated as USD × Daily Exchange Rate.

Dimensions beginning in "Campaign" or "CID" compare campaigns and thus are useful at the Account and Advertiser levels. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Campaign End Date

Displays the date the campaign has or is scheduled to end according to Eastern Standard Time.

Dimensions beginning in "Campaign" or "CID" compare campaigns and thus are useful at the Account and Advertiser levels. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Campaign Start Date

Displays the date the campaign began according to Eastern Standard Time.

Dimensions beginning in "Campaign" or "CID" compare campaigns and thus are useful at the Account and Advertiser levels. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Campaign Time Zone

Displays the campaign's default time zone. 

This is a campaign setting. Dimensions beginning in "Campaign" or "CID" compare campaigns and thus are useful at the Account and Advertiser levels. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Clicks Source

Displays the source of the data used to count clicks on ads. Sources are either internal, estimated, or external reports.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Conversion Source

Displays the source of the data used to count conversions. Sources are either internal, estimated, or external reports.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Costs Source

Displays the source of the data used to calculate cost. Sources are either internal, estimated, or external reports.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Cross-Device Conversion Source

Displays the source of the data used to calculate cost for a cross-device campaign. Sources are either internal, estimated, or external reports.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Current Bidding Rate

Measures the current pricing value expressed in the campaign's currency type for the corresponding pricing type. 

The DSP displays only the most recent value and not previous values in cases where you have changed it. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Date

Displays the dates on which ads were served based on the campaign time zone. 

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Date & Time

Displays the dates and times when ads were served based on the campaign time zone and to the granularity of 1 hour. This data is available for the most recent 60 days.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Day of Month

Displays the day of the month on which ads were served based on the campaign time zone. 

Be careful with this one. A value of say, 24, would include June 24, July 24, August 24, etc. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Deal Floor

Displays the agreed upon floor price for the private marketplace deal. Currently in USD only and is entered or modified in the deal configuration screen. If modified reporting will be retroactive.

This dimension is related to deals on Private Exchanges. The DSP currently only supports floors in USD currency. The deal floor is based on the settings for each deal and can be modified. This does not affect the actual floor price on the incoming bid request. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Deal ID

Displays the assigned deal identification code for the private marketplace deal when uploaded into Zeta DSP. 

This dimension is related to deals on Private Exchanges. Deal IDs created in the last day may show blank rows. The Deal ID does not populate immediately. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Deal Media Property

Displays the name of the media property associated with a private marketplace deal, as assigned on the deal configuration screen. 

This dimension is related to deals on Private Exchanges. If a user changes an active deal's Deal Media Property name, the new Deal Media Property name appears on any Report Builder reports covering the period in which the original Deal Media Property name was active. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Deal Name

Displays the name of the private marketplace deal. 

This dimension is related to deals on Private Exchanges. Each deal has a deal name assigned on the Deal Configuration screen. If a user changes an active deal's Deal Name, the new Deal Name appears on any Report Builder reports covering the period in which the original Deal Name was active. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Delivery Channel

Displays the channel on which the ad was displayed.

Other encapsulates any device or application (i.e. VR, smart watches, Video game systems, etc.) that cannot be classified as a desktop or mobile web browser or application. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Device

Displays the device on which the ad was served. 

Possible values include: ANDROID_MOBILE, ANDROID_TABLET, COMPUTER, IPAD, IPHONE, IPOD, KINDLE, WINDOWS_MOBILE, OTHER. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Exchange

Displays the name of the publisher or exchange where ads were served. 

Often useful with Placement. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Exchange Deal ID

Displays the deal identification code from the exchange where the deal is bid on. This identification code is obtained from the exchange or media property and is required for Zeta DSP.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Flight

Displays the flight name provided when each flight was created.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Flight External Billing ID

Displays the external billing identification code of the flight.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Flight ID

Displays the flight identifier code Zeta DSP assigned when each flight was created.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Flight End Date

Displays the date the flight has or is scheduled to end according to Eastern Standard Time.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Flight Start Date

Displays the date the flight began according to Eastern Standard Time.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Hour

Displays the hour of the day on which ads were served based on the campaign time zone. This data is available for the most recent 60 days.

A value of 0 represents times between midnight and 12:59 AM, 1 represents 1 AM to 1:59 AM, etc. Choose both Date and Hour to analyze hours across multiple days. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Cross-Device Conversion Source

Displays the data source that is used to count cross-device conversions for conversions attributed to the ad impression day. Sources are either internal, estimated, or external reports.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Conversion Source

Displays the data source that is used to count conversions for conversions attributed to the ad impression day. Sources are either internal, estimated, or external reports.

Reflects conversions attributed to one or more previous Impressions. Reporting is based on the date the first applicable Impression was shown. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impressions Source

Displays the data source that is used to count impressions. Sources are either internal, estimated, or external reports.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Insertion Order ID

Displays the insertion order identification code.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Inventory Auction Type

Displays the inventory auction classification based on different auction types: Open Exchange, Private Marketplace, and Non RTB Exchange.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Line item

Displays the line item name provided when the line item was created.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Line Item ID

Displays the line item identifier code Zeta DSP assigned when each line item was created.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Media Format

Displays the format of the ad that was served.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Media Type

Displays the type of media served. 

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Month

Displays the month in which ads were served based on the campaign time zone.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Operating System

Displays the operating system on which ads were displayed. 

Possible values include: Android, IOS, Windows, Other - This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Operations Manager

Displays the name(s) of the operations manger(s) responsible for this campaign.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Paid or Bonus

Reflects whether the advertiser paid for a given impression (paid) or received it for free (bonus) per a contractual or make-good agreement.

Reflects whether the advertiser paid for a given impression (Paid) or received it free (Bonus), per contractual or make-good agreement. Use to answer the question: did the DSP charge the advertiser for these impressions? This item is tied to your subnet settings. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Placement

Describes where and how ads were placed within each Publisher.

Includes the size of the placement space and often other information, e.g. whether the placement was part of a direct buy. The code RTB stands for Real-time Bidding and indicates placement occurred as a result of winning a real-time auction to earn the placement opportunity. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Pricing Type

Displays the pricing method used to for billing.

Possible values include: CPM, Average dCPM, tCPM - This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Quarter

Displays the quarter in which ads were served. 

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Region

Displays the region of Zeta's Account Executive responsible for bringing in the advertiser.

This item is visible in Report Builder at the Advertiser and Campaign level(s).

Salesforce ID

Displays the identification code for the advertiser in Salesforce.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Salesperson 1

Displays the name(s) of the primary salesperson(s) responsible for this campaign.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Salesperson 2

Displays the name(s) of the secondary salesperson(s) responsible for this campaign.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Service Type

Displays the level of service provided by Zeta DSP.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Subnetwork

Displays the name of the subnetwork under which Zeta served ads. 

The main Zeta account has a value of "Zeta." This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Subnetwork ID

Displays the subnetwork identifier code for which Zeta served the ads.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Tactic

Displays the tactic name provided when the tactic was created.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Tactic ID

Displays the tactic identifier code assigned when the tactic was created.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Third-Party Advertisement ID

Displays the ad identifier code for the third-party ads that were served.

The definition in the UI is incorrect. This dimensions is very handy when comparing ad-level reporting between the DSP and an ad server.

Tier

Represents placement opportunities by tier. Tier 2 means the impression opportunity was rejected by our ad server for reason of impression quality that we determined after the bid request was made.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Vertical

Displays the industry identified when the advertiser was created in Zeta DSP.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Video Duration

Displays the length of the video creative in the ad. This dimension does not support multiple video creative lengths per ad.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Viewability Source - Zeta

Defines the nature of the available data for viewability metrics. The data is either available (as reported by the viewability vendor), estimated (by Zeta), or unavailable.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Viewability Vendor - Advertiser

Displays the identified viewability measurement vendor as reported by the advertiser.

Viewability metrics have "viewability" in their names. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Viewability Vendor - Zeta

Displays the viewability measurement vendor that is the source of the data for viewability metrics.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Viewability Source - Advertiser

Defines the nature of the available data from the viewability vendor reported to Zeta by the advertiser. The data is either available (as reported by the viewability vendor), estimated (by Zeta), or unavailable.

Viewability metrics have "viewability" in their names. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Week

Displays the week of the year during which Zeta DSP served ads.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Weekday

Displays the day of the week during which Zeta DSP served ads.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Xandr Audit Feedback

Displays the feedback from the Xandr exchange about the audit.

This is a Creative Auditing dimension. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Xandr Audit Status

Displays the status of the ad on the Xandr exchange.

This is a Creative Auditing dimension. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Xandr Creative ID

Displays the creative identifier code of the ad from the Xandr exchange.

This is a Creative Auditing dimension. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Year

Displays the week in which Zeta DSP served ads based on the campaign time zone.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Year and Month

Displays the year and month in which Zeta DSP served ads based on the campaign time zone.

For example: 2016-07 represents July of 2016. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Year and Week

Displays the year and week in which Zeta DSP served ads based on the campaign time zone.

For example: 2016-27 represents the 27th week of 2016. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Metrics

Name

Defintion

Notes

Average Order Value

Measures the average amount of revenue per conversion. Calculated as Client Revenue ÷ Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Click Conversion Rate - Zeta

Measures the rate of click-through conversions per impressions delivered based on Zeta DSP-tracked impressions and conversions. Calculated as Zeta Click Conversions ÷ Zeta Impressions × 100.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Click Conversions - Zeta

Measures the number of impressions leading to click-through conversions based on Zeta tracked impressions and conversions.

Number of impressions leading to click-through conversions based on Zeta tracked impressions and conversions. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Clicks

Number of clicks on served ads.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Clicks - Companion 

Number of times users clicked on companion ads.

Number of times users clicked on companion Ads. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Clicks - Zeta

Number of times users exposed to media clicked on Zeta impression.

Number of times users exposed to media clicked on Zeta impression. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Clicks - Zeta %

Percentage of all clicks that were on Zeta ads. Calculated as (Zeta Clicks × 100) ÷ Clicks.

Percentage of all clicks that were on Zeta Ads. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Client Revenue

Measures client revenue based on Zeta conversion pixel fires plus all external attribution reports.

Revenue made by the client, based on Zeta's Conversion pixel fires, plus all external attribution reports. See also Zeta Client Revenue, which is based purely on Zeta Conversion Pixel fires. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Client Revenue - Zeta

Measures client revenue based on Zeta conversion pixel fires, excluding revenue from third-party conversion pixels.

This does not include revenue from third-party conversion pixels. See also Client Revenue, which measures revenue after factoring in external attribution reports. Revenue made by the client from Zeta Conversion Pixels. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Conversion Rate

Measures the rate of conversions per impressions delivered. Conversions are recognized on the date of the conversion that got credit for the conversion. Calculated as (Conversions × 100) ÷ Impressions.

Conversions are recognized on the date of the conversion that got credit for the conversion. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Conversion Rate - Zeta

Measures the rate of conversions per impressions delivered. Conversions are recognized on the date of the conversion that got credit for the conversion. Calculated as (Zeta Conversions × 100) ÷ Zeta Impressions.

Based on Zeta's tracking of impressions and conversions. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Conversions

Measures the number of credited conversions that Zeta DSP drove.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Conversions - Zeta %

Percentage of conversions attributed to Zeta DSP ads. Calculated as (Conversion × 100) ÷ Zeta Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Conversions - Zeta 

Measures the number of conversions attributed to Zeta DSP ads as reported by Zeta DSP.

Number of conversions attributed to Zeta Ads as reported by Zeta. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Conversions per Click

Measures the rate of conversions attributed to clicks on Zeta DSP ads. Calculated as Impression Day Conversions ÷ Clicks.

Rate of conversions attributed to clicks on Zeta Ads. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Conversions per Click - Zeta

Measures the rate of conversions attributed to clicks on Zeta DSP ads. Calculated as Impression Day Zeta Conversions ÷ Zeta Clicks

Number of conversions attributed to Zeta Ads as reported by Zeta. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Cost

Total cost incurred by Zeta DSP on inventory during this period. Calculated as Media Cost + Data Cost.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Cost - Video Completion

Cost to the advertiser per each video completed. Calculated as Cost ÷ Video Completions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

CPA

Stands for cost per action and measures the advertiser spend for each conversion action credited to Zeta. Calculated as Spend ÷ Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

CPA - Clicks

Measured advertiser spend per each click-though action. Calculated as Spend ÷ Zeta Click Conversions.

Click-Through Cost per Action. How much did the advertiser spend for each credited conversion action Zeta drove? Conversions are recognized on the date of conversion rather than the date of the impression that got credit for that conversion. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

CPA - Click-through & Cost-Based 

Measures cost to Zeta DSP per each click-though action. Calculated as Cost ÷ Zeta Click Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

CPA - Cost-Based

Measures cost to Zeta DSP per conversion credited to Zeta. Calculated as Cost ÷ Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

CPA - Zeta Clicks

Measures the total spent by the advertiser on Zeta DSP per the number of impressions leading to click-through conversions based on Zeta tracked impressions and conversions during the given period. Includes any commissions paid to a partner managing Zeta DSP on advertiser’s behalf. Calculated as Zeta Spend ÷ Zeta Click Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

CPA - Zeta Conversions

Stands for cost per action and measures the cost per action as calculated by Zeta. Calculated as Spend ÷ Zeta Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

CPA - Zeta Conversions & Cost-Based 

Measures how much the advertiser spent on Zeta for each conversion credited to Zeta, including any commissions paid to a partner managing the Zeta DSP on their behalf. Calculated as Cost ÷ Zeta Conversions.

This item is visible in Report Builder at the Advertiser and Campaign level(s).

CPA - Zeta Conversions & Zeta Spend

Stands for cost per action and measures the advertiser spend on Zeta DSP per the number of conversions attributed to Zeta DSP ads as reported by Zeta DSP during the given period and excluding partner commission. Calculated as Zeta Spend ÷ Zeta Conversions.

This item is visible in Report Builder at the Advertiser and Campaign level(s).

CPA - Zeta Spend

Stands for cost per action and measures how much the advertiser spent (excluding partner commission) for each credited conversion action Zeta drove. Conversions are recognized on the date of conversion rather than the date of the impression that got credit for that conversion. Also known as eCPA by conversion day. Calculated as Zeta Spend ÷ Conversions.

This item is visible in Report Builder at the Advertiser and Campaign level(s).

CPC

Stands for cost per click and measures advertiser spend per click delivered. Calculated as Spend ÷ Clicks.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

CPC - Cost Based

Cost to Zeta DSP per ad click delivered. Calculated as Cost ÷ Clicks.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

CPC - Zeta Clicks

Stands for cost per click and measure cost per click as calculated by Zeta. Calculated as Spend ÷ Zeta Clicks.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

CPC - Zeta Clicks & Cost-Based

Measures how much the advertiser spent on Zeta for each ad click credited to Zeta, including any commissions paid to a partner managing the Zeta DSP on their behalf. Calculated as Cost ÷ Zeta Clicks.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

CPC - Zeta Clicks & Zeta Spend

Measures the total spent by advertiser on Zeta DSP per the number of times users exposed to media clicked on Zeta impression as calculated by Zeta during the given period, excluding partner commission. Calculated as Zeta Spend ÷ Zeta Clicks.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

CPC - Zeta Spend

Stands for cost per click and measures how much the advertiser spent (excluding partner commission) for each click delivered. Calculated as Zeta Spend ÷ Clicks.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

CPM

Stands for cost per thousand and measures advertiser spend for all paid impressions delivered. Calculated as (Spend × 1000) ÷ Paid Impressions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

CPM - Cost-Based

Cost to Zeta DSP per thousand impressions. Calculated as (Cost × 1,000) ÷ Impressions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

CPM - Paid Impressions 

Stands for cost per thousand and measures advertiser spend per one thousand impressions excluding partner commission. Calculated as (Zeta Spend × 1000) ÷ (Paid Impressions).

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

CPM - Zeta Impressions

Stands for cost per thousand and measures Zeta cost per one thousand impressions as calculated by Zeta. CPM based on Zeta DSP impression count rather than third party data. Calculated as Spend × 1000 ÷ (Zeta Impressions).

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

CPM - Zeta Impressions & Cost-Based

Measures the average cost to Zeta DSP per impression as calculated by Zeta. Calculated as (Cost × 1000) ÷ Zeta Impressions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

CPM - Zeta Impressions & Zeta Spend

Stands for cost per thousand and measures advertiser spend per one thousand impressions excluding partner commission. CPM paid by the advertiser, for all the paid impressions delivered, not counting third-party data costs. Calculated as (Zeta Spend × 1000) ÷ Zeta Impressions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Cross-Device Client Revenue

Measures client revenue as reported to Zeta DSP through parameters passed on pixels or server-to-server data integration when conversion is attributed to the day of conversion. Includes only conversions that the advertiser believes Zeta DSP drove, including all cross-device attributed conversions. 

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Cross-Device Client Revenue - Zeta

Measures client revenue as reported to Zeta DSP through parameters passed on pixels or server-to-server data integration when conversion is attributed to the day of conversion. Includes all conversions reported to Zeta DSP, including all cross-device attributed conversions, some of which the advertiser may not believe Zeta DSP deserves credit for. 

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Cross-Device Conversion Rate

Measures the rate of cross-device conversions per impressions delivered. Conversions are recognized on the date of the conversion that got credit for the conversion. Calculated as (Cross-Device Conversions × 100) ÷ Impressions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Cross-Device Conversions

Measures the number of cross-device conversions tracked by Zeta.

Number of Cross-Device Conversions tracked by Zeta. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Cross-Device CPA

Measures advertiser spend for each credited cross-device conversion action Zeta drove. Conversions are recognized on the date of the conversion that got credit for the conversion. Calculated as Spend ÷ Cross-Device Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Cross-Device CPA - Cost-Based

Cost to Zeta DSP per cross-device conversion credited to Zeta. Calculated as Cost ÷ Cross-Device Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Cross-Device CPA - Zeta Conversions

Measures advertiser spend for each Zeta DSP cross-device conversion action Zeta DSP drove. Conversions are recognized on the date of the conversion that got credit for the conversion.  Calculated as Spend ÷ Zeta Cross-Device Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Cross-Device CPA - Zeta Conversions & Zeta Spend

Measures advertiser spend for each Zeta DSP cross-device conversion action Zeta DSP drove. Conversions are recognized on the date of the conversion that got credit for the conversion. Calculated as Zeta Spend ÷ Zeta Cross-Device Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Cross-Device CPA - Zeta Spend

Measures advertiser spend for each credited cross-device conversion action Zeta DSP drove. Conversions are recognized on the date of the conversion that got credit for the conversion. Calculated as Zeta Spend ÷ Cross-Device Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Cross-Device CPA -  Zeta Conversions & Cost-Based

Measures Zeta DSP spend for each Zeta DSP cross-device conversion action that Zeta DSP drove. Conversions are recognized on the date of the conversion that got credit for the conversion. Calculated as Cost ÷ Zeta Cross-Device Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Cross-Device Conversion Rate - Zeta

Measured the rate of Zeta DSP cross-device conversions per Zeta DSP impression delivered. Conversions are recognized on the date of the conversion that got credit for the conversion. Calculated as (Zeta Cross-Device Conversions × 100) ÷ Zeta Impressions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Cross-Device Conversions - Zeta

Measures the number of cross-device conversions that Zeta DSP drove. 

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

CTR

Stands for click-through rate and measures the number of clicks on ads divided per number of Impressions delivered. Calculated as (Clicks × 100) ÷ Impressions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

CTR - Companion

Stands for companion click-through rate and measures the number of times a user clicked on a companion ad per the number of times a companion ad was delivered. Calculated as Companion (Clicks × 100) ÷ Companion Views.

Companion click-through rate. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

CTR - Video

Stands for video click-through rate and measures the number of clicks on video ads divided per number of video impressions delivered. Calculated as (Video Clicks × 100) ÷ Video Views.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

CTR - Zeta Clicks & Zeta Impressions

Stands for Zeta click-through rate and measures the number of Zeta clicks on ads divided per number of Zeta impressions delivered. Calculated as (Zeta Clicks × 100) ÷ Zeta Impressions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Data Cost

Cost of explicitly purchased third-party data used to serve this campaign.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

eCPC

Measures the effective cost per click. Calculated as Spend ÷ Clicks.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

eCPC - Zeta Clicks

Measures the effective cost per click. Calculated as Spend ÷ Zeta Clicks.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

eCPC - Zeta Clicks & Zeta Spend

Measures the total spent by advertiser on Zeta DSP during the given period per the number of times users exposed to media clicked on Zeta impression. Excluding partner commission. Calculated as Zeta Spend ÷ Zeta Clicks.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

eCPC - Zeta Spend

Measures the total spent by advertiser on Zeta DSP during the given period per the number of clicks on served ads, excluding partner commission. Calculated as Zeta Spend ÷ Clicks.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

eCPM

Measures the effective cost per thousand impression achieved by the advertiser when counting all impressions delivered, both paid and bonus. Calculated as (Spend × 1000) ÷ Impressions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

eCPM - Cost-Based

Measures the effective cost per thousand impression achieved by the advertiser when counting all impressions delivered, both paid and bonus, in terms of cost. Calculated as (Cost × 1000) ÷ Paid Impressions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

eCPM - Zeta Spend

Measures the effective cost per thousand impressions achieved by the advertiser when counting all impressions delivered, both paid and bonus. Calculated as (Zeta Spend × 1000) ÷ Impressions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

eCTR

Measures the effective click-through rate. Calculated as (Clicks × 100) ÷ Paid Impressions.

Effective Click-through Rate. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Efficiency Ratio

Measures the ratio of Zeta DSP cost, or expenses, to Zeta DSP net revenue or, how much Zeta DSP spent to make a dollar. Calculated as (Cost × 100) ÷ (Zeta Spend - Cost).

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Efficiency Ratio - Zeta

Measures the ratio of Zeta DSP cost, or expenses, to Zeta DSP net revenue or, how much Zeta DSP spent to make a dollar, including any commissions paid to a partner managing the Zeta DSP on their behalf. Calculated as (Cost × 100) ÷ (Spend - Cost).

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Exchange Rate

Effective exchange rate based on daily spend. 

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

External Fee - Ad Choices

Measures fees related to Ad Choices. 

Anything with fee in the name is external cost setup. This is given via a subnet setting. This item is visible in Report Builder at the Advertiser and Campaign level(s).

External Fee - Ad Serving

Measures fees related to Ad Serving.

Anything with fee in the name is external cost setup. This is given via a subnet setting. This item is visible in Report Builder at the Advertiser and Campaign level(s).

External Fee - Brand Safety

Measures fees related to Brand Safety.

Anything with fee in the name is external cost setup. This is given via a subnet setting. This item is visible in Report Builder at the Advertiser and Campaign level(s).

External Fee - Fraud

Measures fees related to Fraud.

Anything with fee in the name is external cost setup. This is given via a subnet setting. This item is visible in Report Builder at the Advertiser and Campaign level(s).

External Fee - Measurement

Measures fees related to Measurement.

Anything with fee in the name is external cost setup. This is given via a subnet setting. This item is visible in Report Builder at the Advertiser and Campaign level(s).

External Fee - Other

Measures all other fees.

Anything with fee in the name is external cost setup. This is given via a subnet setting. This item is visible in Report Builder at the Advertiser and Campaign level(s).

External Fee - Total

Sum of all user-added external costs from the Advanced Settings (optional) tab in Campaign Setup. Calculated as External Cost 1 + External Cost 2 + etc.

Anything with fee in the name is external cost setup. This is given via a subnet setting. This item is visible in Report Builder at the Advertiser and Campaign level(s).

External Fee - Vendor

Measures third-party vendor fees.

This item is visible in Report Builder at the Advertiser and Campaign level(s).

External Fee - Viewability

Measures fees related to viewability. 

Anything with fee in the name is external cost setup. This is given via a subnet setting. This item is visible in Report Builder at the Advertiser and Campaign level(s).

Impression Day Click Conversions - Zeta

Measures the number of impressions leading to click-through conversions based on Zeta tracked impressions and conversions. Conversion is attributed to the ad impression day.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Clicks - Zeta %

Percentage of clicks attributed to Zeta DSP. Click is attributed to the ad impression day. Calculated as (Clicks × 100) ÷ Zeta Clicks.

These metrics reflect conversions or other events attributed to one or more previous Impressions. Reporting is based on the date the first applicable Impression was shown. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Client Revenue

Measures client revenue as reported to Zeta DSP through parameters passed on pixels or server-to-server data integration when conversion is attributed to the ad impression day. Includes only conversions that the advertiser believes Zeta DSP drove.

For example, if a retailer reports the total amount in the digital shopping cart when a customer checks out, it would show up here. This metric includes all conversions reported to Zeta, some of which the advertiser may not believe Zeta deserves credit for. Conversion is attributed to the Ad impression day. Not available for all campaigns. These metrics reflect conversions or other events attributed to one or more previous Impressions. Reporting is based on the date the first applicable Impression was shown. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Client Revenue - Zeta

Measures client revenue as reported to Zeta DSP through parameters passed on pixels or server-to-server data integration when conversion is attributed to the ad impression day. Includes all conversions reported to Zeta DSP, some of which the advertiser may not believe Zeta DSP deserves credit for. 

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Conversion Rate

Measures the rate of conversions per impressions delivered when conversions are attributed to the ad impression day. Calculated as (Impression Day Conversions × 100) ÷ Impressions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Conversion Rate - Zeta

Measures the rate of conversions per impressions delivered when conversions are attributed to the ad impression day. Calculated as (Impression Day Zeta Conversions × 100) ÷ Zeta Impressions.

These metrics reflect conversions or other events attributed to one or more previous Impressions. Reporting is based on the date the first applicable Impression was shown. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Conversions - Zeta %

Percentage of conversions attributed to Zeta DSP ads. Conversion is attributed to the ad impression day. Calculated as (Impression Day Conversions × 100) ÷ Impression Day Zeta Conversions.

These metrics reflect conversions or other events attributed to one or more previous Impressions. Reporting is based on the date the first applicable Impression was shown. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day CPA

Measures advertiser spend for each conversion action credited to Zeta DSP. Conversions attributed to the ad impression day. Calculated as Spend ÷ Impression Day Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day CPA - Cost-Based

Measures Zeta DSP spend for each credited conversion Zeta DSP drove. Conversions attributed to the ad impression day. Calculated as Cost ÷ Impression Day Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day CPA - Zeta Clicks

Measures advertiser spend per each click-though action.  Conversions attributed to the ad impression day. Calculated as Spend ÷ Impression Day Zeta Click Conversions.

These metrics reflect conversions or other events attributed to one or more previous Impressions. Reporting is based on the date the first applicable Impression was shown. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day CPA - Zeta Conversions

Measures advertiser spend for each credited conversion action Zeta DSP drove excluding partner commission. Conversions attributed to the ad impression day. Calculated as Spend ÷ Impression Day Zeta Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day CPA - Zeta Conversions & Cost-Based

Measures Zeta DSP spend for each credited conversion Zeta DSP drove. Conversions attributed to the ad impression day. Calculated as Cost ÷ Impression Day Zeta Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day CPA - Zeta Spend

Measures how much the advertiser spent (excluding partner commission) for each credited conversion action Zeta drove. Conversion is attributed to the ad impression day. Calculated as Zeta Spend ÷ Impression Day Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Cross-Device Client Revenue

Measures client revenue as reported to Zeta DSP through parameters passed on pixels or server-to-server data integration when conversion is attributed to the ad impression day. Includes only conversions that the advertiser believes Zeta DSP drove, including all cross-device attributed conversions. 

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Cross-Device Client Revenue - Zeta

Measures client revenue as reported to Zeta DSP through parameters passed on pixels or server-to-server data integration when conversion is attributed to the ad impression day. Includes all conversions reported to Zeta DSP, including all cross-device attributed conversions, some of which the advertiser may not believe Zeta DSP deserves credit for.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Cross-Device Conversion Rate

Measures the rate of cross-device conversions per impression delivered when conversion is attributed to the ad impression day. Calculated as (Impression Day Cross-Device Conversions × 100) ÷ Impressions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Cross-Device Conversion Rate - Zeta

Measures the rate of Zeta DSP cross-device conversions per Zeta DSP impression delivered when conversion is attributed to the ad impression day. Calculated as (Impression Day Zeta Cross-Device Conversions × 100) ÷ Zeta Impressions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Cross-Device Conversions

Measures the number of cross-device conversions tracked by Zeta. Conversion is attributed to the ad impression day.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Cross-Device CPA

Measures advertiser spend for each cross-device conversion action Zeta DSP drove. Conversion is attributed to the ad impression day. Calculated as Spend ÷ Impression Day Cross-Device Conversions. 

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Cross-Device CPA - Cost-Based

Measures Zeta DSP spend for each credited cross-device conversion Zeta DSP drove. Conversions attributed to the ad impression day. Calculated as Cost ÷ Impression Day Cross-Device Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Cross-Device CPA - Zeta Conversions

Measures advertiser spend for each Zeta DSP cross-device conversion action Zeta DSP drove. Conversion is attributed to the ad impression day. Calculated as Spend ÷ Impression Day Zeta Cross-Device Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Cross-Device CPA - Zeta Conversions & Cost-Based

Measures advertiser spend for each cross-device conversion action Zeta DSP drove. Conversion is attributed to the ad impression day. Calculated as Cost ÷ Impression Day Cross-Device Zeta Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Cross-Device CPA - Zeta Conversions & Zeta Spend

Measures advertiser spend for each Zeta DSP cross-device conversion action Zeta DSP drove. Conversion is attributed to the ad impression day. Calculated as Zeta Spend ÷ Impression Day Zeta Cross-Device Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Cross-Device CPA - Zeta Spend

Measures advertiser spend for each cross-device conversion action Zeta DSP drove. Conversion is attributed to the ad impression day. Calculated as Zeta Spend ÷ Impression Day Cross-Device Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Cross-Device Conversions - Zeta

Measures the number of cross-device conversions that Zeta DSP drove. Conversion is attributed to the ad impression day.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Performance - Cost-Based

Measures the results of the campaign, compared with the advertiser's stated goal, if it were converted to a cost basis. This can be used to determine whether Zeta DSP would be hitting the advertiser's goal if we were taking no margin at all. Conversion is attributed to the ad impression day.
Formula: (Impression Day Value × 100) ÷ Cost

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Performance - Zeta Spend

Results of the campaign, compared with the advertiser's stated goal.  100% = meets the goal, higher = exceeds the goal. For example, if the goal is 0.1% CTR and we are delivering 0.15%, that would be 150% performance. Conversion is attributed to the ad impression day. Calculated as (Impression Day Value × 100) ÷ Zeta Spend.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day ROAS

Measures the amount of revenue the advertiser earned for each dollar it spent. Conversion is attributed to the ad impression day. Calculated as (Impression Day Client Revenue × 100) ÷ Spend.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day ROAS - Cost-Based

Measures how much the advertiser spent for each dollar it earned. Conversion is attributed to the ad impression day. Calculated as Impression Day Client Revenue ÷ Cost

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day ROAS - Zeta Spend

Stands for return on ad spend and measures the amount of revenue the advertiser earned for each dollar it spent. Conversion is attributed to the ad impression day. Calculated as (Impression Day Client Revenue × 100) ÷ Zeta Spend.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Conversions - Zeta

Measures the number of conversions attributed to Zeta DSP ads as reported by Zeta DSP. Conversion is attributed to the ad impression day.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day View Conversions - Zeta

Measures the number of conversions attributed to simply viewing Ads (without clicking on them). Conversion is attributed to the ad impression day. Calculated as Impression Day Zeta Conversions - Impression Day Zeta Click Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Average Order Value

Measures the average total of orders placed. Conversion is attributed to the ad impression day. Calculated as Impression Day Zeta Client Revenue ÷ Conversions.

These metrics reflect conversions or other events attributed to one or more previous Impressions. Reporting is based on the date the first applicable Impression was shown. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Conversions

Measures the number of credited conversions that Zeta DSP drove that are attributable to impressions. Conversion is attributed to the ad impression day.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Performance

Measures the results of the campaign, compared with the advertiser's stated goal.  100% = meets the goal, higher = exceeds the goal. For example, if the goal is 0.1% CTR and we are delivering 0.15%, that would be 150% performance. Conversion is attributed to the ad impression day. Calculated as (Impression Day Value × 100) ÷ Spend.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impression Day Value

Measures the value delivered to the advertiser in clicks or conversions at the advertiser's stated CPC or CPA goal when conversions are attributed to the ad impression day.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impressions

Measures the number of impressions delivered according to third-party data where available or Zeta counts otherwise.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impressions - Advertiser Drop %

Percentage drop of Zeta-delivered impressions compared to all impressions (tracked by third-parties when available, using Zeta data otherwise). Calculated as (Zeta impressions - Impressions) × 100 ÷ Zeta Impressions.

Percentage drop of Zeta-delivered Impressions compared to all Impressions (tracked by third-parties when available, using Zeta data otherwise). This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impressions - Attributed

Measures the percentage of external impressions attributed to Zeta ads. Calculated as (Impressions × 100) ÷ Zeta Impressions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impressions - Bonus

Measures the number of bonus impressions delivered. 

No charge to client. This item is visible in Report Builder at the Advertiser and Campaign level(s).

Impressions - Measured - Advertiser

Measures the overall number of impressions measured by the third-party viewability vendor, as provided by the viewability measurement vendor to the advertiser.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impressions - Measured - Vendor

Measures the overall number of impressions measured by the viewability vendor. 

This metric is only valid when you enable the ComScore Viewability Pixel at some level in the Campaign. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s). 

Impressions - Measured - Zeta

Measures the number of impressions analyzed by Zeta for viewability.

This metric does not track Video Ad impressions. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s). 

Impressions - Paid

Measures the number of paid impressions delivered, not including bonus impressions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impressions - Publisher

Measures the number of publisher impressions or the number of ad impressions as reported by Zeta partners.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impressions - Publisher Drop %

Percentage drop of Zeta-delivered impressions compared to all impressions. Calculated as (Publisher impressions - Zeta Impressions) × 100 ÷ Publisher Impressions.

Percentage drop of Zeta-delivered Impressions compared to all impressions. Tracked by third-parties when available, using Zeta data otherwise. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impressions - Zeta

Measures the number of ad impressions delivered by Zeta DSP for the time period.

Number of Ad impressions delivered by Zeta for the time period in question. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impressions - Zeta In View

Measures the number of delivered impressions that the Zeta DSP has deemed in view.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impressions -  In View - Advertiser

Measures the number of impressions the viewability vendor deems in view, as provided by the viewability measurement vendor to the advertiser.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Impressions - In View - Vendor

Measures the number of impressions the viewability vendor deems in view. 

This metric is only valid when you enable the ComScore Viewability Pixel at some level in the Campaign. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s). 

Margin Percentage

Margin realized by Zeta DSP, or the percentage of Uncapped Spend that Zeta gets to keep. Calculated as 100 × ((DSP Spend - Cost) ÷ (DSP Spend - External Fee)).

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Media Cost

Cost of media (publisher ad placement fees) used to serve this campaign.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Net Margin Percentage

Margin realized by Zeta DSP or the percentage of total Revenue Capped that Zeta gets to keep. Calculated as 100 × ((Spend Capped - Net Costs) ÷ (Revenue Capped - External Fee)).

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Partner Commission

Amount of Spend that goes to the Partner that is managing the campaign in Zeta DSP on behalf of the Advertiser. Calculated as (Spend × Partner Margin Percent) ÷ 100.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Partner Margin Percent

The percent margin that partners charge to the final advertisers. Calculated as (Budget - Zeta Budget) ÷ Budget.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Performance

Measures the results of the campaign, compared with the advertiser's stated goal, including any commissions paid to a partner managing the Zeta DSP on their behalf. Calculated as (Value × 100) ÷ Spend.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Performance - Cost-Based

Campaign results compared with the advertiser's stated goal, if it were converted to a cost basis, based on the date of the conversion. This can help determine whether Zeta DSP would be hitting the advertiser's goal if we were taking no margin. Calculated as (Value × 100) ÷ Cost.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Performance - Zeta Spend

Measures the results of the campaign, compared with the advertiser's stated goal.  100% = meets the goal, higher = exceeds the goal. For example, if the goal is 0.1% CTR and we are delivering 0.15%, that would be 150% performance. Based on the date of the conversion.. Calculated as (Value × 100) ÷ Zeta Spend.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Revenue - Cap Loss

Amount of revenue lost between Revenue and Revenue Capped. Calculated as Revenue - Revenue (Capped).

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Revenue - Delivery

Measures the amount of revenue shared to Zeta DSP excluding costs.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Revenue - Net

The portion of total Spend that Zeta DSP gets to keep, after subtracting media and data costs. Calculated as Spend Capped - Net Costs.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

ROAS

Stands for return on ad spend and measures the amount of revenue the advertiser earned for each dollar it spent. Calculated as Client Revenue ÷ Spend.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

ROAS - Zeta Spend

Stands for return on ad spend and measures the amount of revenue earned per dollar spent excluding partner commission cost. Calculated as Client Revenue ÷ Zeta Spend.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Spend

Total spent by the advertiser on Zeta during the given period, including any commissions paid to a partner managing Zeta DSP on their behalf. Calculated as (Media Cost ÷ 1 - Margin) + (Data Cost ÷ 1 - Partner Margin).

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Spend - Capped

Total revenue from the Advertiser given to Zeta. Calculated as Media Costs + Data Costs + Zeta Fee + External Fees.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Spend - Zeta

Total spent by advertiser on Zeta DSP during the given period, excluding partner commission.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Spend - Video Completion

Average cost of video completions. Calculated as Spend ÷ Video Completions.

Average cost of Video completions. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Spend - Video Completion - Zeta Spend

Average cost of video completions excluding partner commission. Calculated as Zeta Spend ÷ Video Completions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Survey - Impressions

In the context of survey pixels, this measures the total number of survey impressions delivered.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Survey - Negative Response Rate

In the context of survey pixels, the rate at which negative responses were received. Calculated as (Negative Responses × 100) ÷ Total Responses.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Survey - Negative Responses

In the context of survey pixels, the number of negative responses.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Survey - Positive Response Rate

In the context of survey pixels, the rate at which positive responses were received. Calculated as (Positive Responses × 100) ÷ Total Responses.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Survey - Positive Responses

In the context of survey pixels, the number of positive responses.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Survey - Response Rate

In the context of survey pixels, the percentage of visitors who responded to the survey. Calculated as (Total Responses × 100) ÷ Survey Impressions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Survey - Total Responses

In the context of survey pixels, the total number of survey responses. Calculated as Positive Responses + Negative Responses.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Total Cost

Total cost incurred by Zeta on inventory during this period. Calculated as Media Cost + Data Cost.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Value

Measures the value delivered to the advertiser in clicks or conversions at the advertiser's stated CPC or CPA goal when conversions are attributed to the conversion day.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Video Clicks

Number of clicks on video ads.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Video Completion Rate

Percentage of started videos that continue to completion. Calculated as (Video Completions × 100) ÷ Video Starts.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Video Completion Rate - Average

Average completion rate of video impressions. Calculated as ((Video First Quartile Reached × 0.25) + (Video Midpoint Reached × 0.25) + (Video Third Quartile Reached × 0.25) + (Video Completions × 0.25)) ÷ Video Views × 100.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Video Completions

Number of video impressions in which the user played the entire video.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Video First Quartile Reached

Number of video impressions in which the user made it at least 25% of the way through.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Video Midpoint Reached

Number of video impressions in which the user made it at least 50% of the way through.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Video Starts

Number of times users started video ads.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Video Third Quartile Reached

Number of video impressions in which the user made it at least 75% of the way through.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Video Views

Number of video impressions viewed.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

View Conversion Rate - Zeta

Measures the rate of view-through conversions per impressions delivered based on Zeta DSP-tracked impressions and conversions. Calculated as (Zeta Conversions - Zeta Click Conversions) ÷ Zeta Impressions × 100.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

View Conversions - Zeta

Measures the number of conversions attributed to simply viewing Ads (without clicking on them). Calculated as Zeta Conversions - Zeta Click Conversions.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Viewability % - Advertiser

Viewability percentage as provided by the viewability measurement vendor to the advertiser. Calculated as Advertiser-reported Viewability In View Impressions ÷ Advertiser-reported Viewability Measured Impressions × 100.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Viewability % - Vendor

Viewability percentage as provided by the viewability measurement vendor. Calculated as Zeta Integrated Viewability In-View Impressions ÷ Zeta Integrated Viewability Measured Impressions × 100.

Note that this metric is only meaningful if you are using the ComScore Third-party Pixel. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s). 

Viewability % - Zeta

Percentage of impressions deemed viewable by Zeta. Calculated as Zeta In-View Impressions ÷ Zeta Viewability Measured Impressions × 100.

This metric does not track Video Ad impressions. This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Views - Companion

Number of companion ad impressions delivered.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Zeta Fee - Media

Measures the fee Zeta takes based on media cost. Calculated as Spend Capped - Media Cost - Data Cost - External Fee.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

Zeta Fee - Other

Measures all other fees Zeta has added on.

This item is visible in Report Builder at the Advertiser and Campaign level(s).

Zeta Media Margin

Measures the margin Zeta take from media cost. Calculated as (Platform Fee - Zeta Fee - Vendor Fee) ÷ (Revenue Capped - Data Cost - External Fee - Zeta Fee - Vendor Fee) × 100.

This item is visible in Report Builder at the Account, Advertiser, and Campaign level(s).

FAQ

Theres a metric and/or dimension listed here that I don't see in DSP. How do I get access to it?

Great question! If there is a metric or dimension you’re curious about, reach out to your Zeta Account team to learn more.