Content Category Targeting allows you to identify and show ads to audiences based on data collected from Peer39's and Double Verify proprietary content categories.
Users can apply Peer39 or DoubleVerify Content Category targeting instead of Inventory Targeting (Open and Private Exchanges)
The Content Categories targeting page is organized by Conditions. Each condition allows you to select multiple Content Categories, and then choose whether to select these using the AND, OR, or NOT Boolean operators.
Includes ALL of the Following (AND): Choosing AND means that the campaign only targets visitors who have been identified as belonging to all of the specified audiences. Use this with care as it can be very restrictive.
Includes ANY of the Following (OR): Choosing OR means that the Zeta technology targets an Ad visitor if they are at least in one of the specified groups.
Excludes ALL of the following (NOT): Choosing NOT excludes a particular audience from targeting. With this approach, you exclude from targeting anyone in the specified audiences, even if they happen to be in other audiences that you are also including.
Please see the chart below for additional Data Costs for these Vendors
NY State Tax as of 4.15.2020 will be added to the CPM
% Noted Below
Only the English Language is supported at this time for Double Verify content categories regardless of where the ad is served geographically
Content Category Targeting
1-Click Content Categories on the appropriate row of the Pre-Bid Targeting in the DSP screen in the Campaign or Advertiser builder
2-Set up Condition 1. Go to the Condition 1 box, and then click Peer 39/DoubleVerify > to view the top-level categories available
3-Select entire top-level categories: Click the checkbox to select an entire top-level category.
4-Select AND or OR above the Condition 2 box
5-Click Save when Complete