LiveConnect (for Marketers): Frequently Asked Questions (FAQs)

LiveConnect enables:

• Campaign Optimization: Enhance your campaign performance by utilizing data with our optimization engine

• Conversion Reporting: Measure conversions for performance campaigns

• Audience Segmentation: Automatically build target audiences based on site visitors and/or converters for retargeting and upselling

What does the LiveConnect tag do on a website?

LiveConnect connects a brand’s site data (cookie & CRM) to the LiveIntent Identity Graph, enabling People-based marketing.

How big is the tag? Does it add latency?

The tag is loaded asynchronously and doesn’t add latency to the load time (5 milliseconds) of your website. It is 32.5kb (compressed).

Do we need to sign a new/different agreement?

You don’t need to sign a new agreement to use the tag.

What data is collected by the LiveConnect Tag?

The LiveConnect tag does not collect any Personally Identifiable Information (PII) from website visitors. The LiveIntent legal team is available to discuss or review any questions/comments that your team may have.

Will my data be shared?

LiveIntent does not share proprietary data. The LiveIntent legal team is available to discuss or review any questions/comments that your team may have.

How long before I can expect to see improved performance from LiveConnect?

You can expect to see an increase in performance after 30 days because of the time it takes for the LiveConnect tag to ramp up and start optimizing your campaigns.