Ad Specs and Creative Requirements
Please note: JavaScript is not supported in the email environment.
Display Ads General Requirements
Required top performing display creative sizes: 970×250, 970×550, 300×250, 1080x1350, and 1080x1080.
Recommended creative sizes: 600x600, 600x750
Optional creative sizes: 728x90, 300x600
Creative Concepts
Please be sure to share a zip file of your creatives organized by file size > each creative concept
1 Creative Concept should contain top-performing creatives (300×250, 970×250, 970×550, 1080x1350, 1080x1080), all of the same look/feel and creative messaging
Please avoid mixing different file formats, i.e., 1 concept – all gifs in top sizes or all jpgs in top sizes
We recommend a maximum of 3 creative concepts per line item.
All creatives that have a white or gray background must have a border around the image of at least 1px thick.
Creatives have a clear “Call to Action”
Creatives display your company logo.
Click-Through URLs
Always use the original links to content.
Do not use bit.ly or other URL shorteners.
Shortened URLs are listed in Spamhaus and can negatively affect overall email delivery.
Please be sure to check and confirm that URLs include only the approved Click-URL Macros and Accepted Characters
Please be sure to avoid using ${US_PRIVACY} macro as it is not supported on the backend.
Standard Display Specifications
Required Creative Size(s) | 300×250, 970×250, 970×550, 1080x1350 (ratio 4:5), 1080x1080 (ratio 1:1) |
Recommended Creative Size(s) | 600x750 (ratio 4:5), 600x600 (ratio 1:1) |
Optional Creative Size(s) | 728×90, 300×600 |
File Type | PNG/JPG/GIF |
Max File Size | Standard display: 250KB GIF/Animated Teaser: 4MB |
Border Requirements | Creatives with white backgrounds must have borders of a different color at least 1 pixel thick. |
GIF Requirements | Complete creative rendering must be in the first frame of animation. |
Animation Length | :08 seconds max; 5 fps; animations can be looped 3x but must stop after 30 seconds max |
Third-Party Tags Accepted | Yes |
1×1 Impression Tags Accepted | Yes (LiveIntent only accepts standard tags or no-script section of JavaScript tags) |
Animated Teasers Specifications
through managed service or The Trade Desk
File Size | Maximum file size of 4MB |
Animation Length | :08s max Please note: Animations can be looped but must stop after 30 seconds |
Frame Rate | 10 fps |
Creative Requirements |
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Third-Party Tag Specifications
Assets Required | For optimal performance, please provide a 1×1 impression tracker, a click tracker, and an image file for each placement. Please make sure the Static Tags (Standard Images and/or no script section of Javascript tags) are running the same creatives as the Javascript tags in order to ensure the correct images serve. If you are currently using DCM standard tags, we ask that you provide the following as soon as possible:
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Creative Size(s) | 300×250, 970×250, 970×550, 728×90, 160×600, 300×600 |
File Type | PNG/JPG/GIF (no Javascript or Flash) One creative per placement. There is no creative or campaign rotation |
File Size | Maximum file size of 250KB |
Animation Length | 30 seconds max; 5 fps; 3 loops |
Native Ads General Requirements
Creatives have a clear “Call to Action”
Native Ads Specifications
Creative Requirements | |
Sponsored by | 25 character maximum |
Headline | 25-90 characters |
Image Format | Image Format 1: 1200×627 pixels, 1.91:1 Image Format 2: 1200×1200 pixels, 1:1 GIF: Max frame rate (30fps) Max file size for GIFs and Static Images is 1200KB |
Body Text | Body Text 1: 50-150 characters Body Text 2 (Optional): 151-250 characters |
CTA | 15 characters |
Please note: Images for Native Ad Blueprint creatives can support a maximum file size of 1200 KB.
Please note: Logos for Native Ad Blueprint creatives can support a maximum file size of 250KB.
Native images vs logos: Native images are the images featured in a native creative, while native logos are the images of advertiser logos that are used above the featured image to notate the sponsorship.