LiveIntent | A Zeta Global Company
“We are excited to welcome LiveIntent to Team Zeta as we continue to build out our position and sharpen our differentiation in AI-powered marketing. This acquisition accelerates Zeta’s flywheel and positions the combined company to continue to grow faster than the market.” - David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global.
Welcome to the Future of AI-Powered Marketing
The integration of LiveIntent into the Zeta Marketing Platform marks a pivotal moment in our journey to redefine AI-powered marketing. By combining LiveIntent’s assets, publisher network, and channel capabilities with Zeta’s industry-leading technology, we are accelerating innovation and expanding our strategic advantage.
This acquisition strengthens the Zeta Marketing Platform in three key areas:
1. Enhancing Identity Resolution
LiveIntent’s extensive identity graph—spanning over 235 million unique hashed email addresses per month — is now part of Zeta’s Data Cloud. This significantly enhances our identity resolution capabilities, increasing precision in people-based marketing. With an authenticated, authoritative identity at its core, the Zeta Marketing Platform now delivers even more powerful, privacy-conscious customer engagement.
2. Expanding into Publisher Monetization
With the addition of 2,000+ premium publishers, including eight of the top 10 largest in the Comscore rankings, Zeta enters the publisher monetization space. This unlocks new revenue opportunities and enables the launch of Zeta Publisher Cloud, creating a closed-loop ecosystem that rivals the reach and targeting capabilities of walled gardens.
3. Elevating Mobile & Retail Media Solutions
LiveIntent’s capabilities align with Zeta’s vision for next-generation mobile and retail media solutions. By integrating LiveIntent’s technology, Zeta empowers marketers to:
✅ Unify identity across devices and channels
✅ Predict customer behavior and uncover hidden opportunities
✅ Leverage AI-driven intelligence to activate real-time, cross-channel campaigns
LiveIntent powers millions of mobile experiences daily, and their recent expansion into retail media enhances Zeta’s ability to deliver more innovative, AI-driven solutions for retailers and brands.
A Stronger Future, Together
The synergy between Zeta and LiveIntent brings unprecedented opportunities for brands, publishers, and marketers. This collaboration positions Zeta to grow faster than the market while driving superior outcomes for our customers.
🚀 Welcome to the next chapter of AI-powered marketing!