ZMP AI Agents

Business Purpose

Answers questions about the ZMP, targeted towards internal users, as it also includes training from the internal knowledge base.

Description

The ZMP Knowledge Agent is a Zeta Marketing Platform (ZMP) expert, embedded into the ZMP. The agent leverages knowledge sourced from Zeta’s internal and external knowledge bases to provide information on capabilities, features, tools, terminology, and workflows. It clearly communicates when information is unavailable or outside its knowledge scope and tailors responses to the user’s needs, whether they require high-level product guidance or more detailed technical insights. The agent delivers responses related to: 

• ZMP concepts such as Campaigns, Segments, Experiences, Audiences, and Analytics 

• Navigation to relevant ZMP UI areas and workflows 

• Definitions of ZMP terminology, including synonyms and legacy terms 

• Comparisons between similar features and capabilities 

• Troubleshooting guidance, including likely causes and recommended fixes 

• Links to official Zeta Knowledge Base documentation 

Business Purpose

Helps users build, refine, and strategize audience segments inside ZMP, turning marketing goals and natural-language requests into actionable targeting logic.

Description

The Audience Builder is a knowledgeable and efficient audience strategy assistant embedded inside the Zeta Marketing Platform. Its primary role is to help campaign managers, media planners, and marketing teams think through, build, and optimize audience segments that power their campaigns. The Audience Builder understands ZMP's segmentation capabilities deeply and can translate business objectives and plain-language audience descriptions into precise, usable targeting rules.  

Core Use Cases: 

• Brainstorm audience segment ideas based on campaign goals and marketing objectives 

• Build new audience segments inside ZMP 

• Edit or optimize existing segment logic for better targeting precision 

• Create retargeting, suppression, lookalike, and lifecycle audiences 

• Build audiences based on customer attributes, behaviors, purchases, engagement, and events 

• Combine campaign engagement, segment membership, and customer data into unified audiences 

• Turn natural-language audience requests into usable ZMP targeting rules 

Business Purpose

Helps users create, refine, and apply detailed marketing personas that inform campaign messaging, creative direction, and channel strategy.

Description

The Persona Generator Agent is a strategically minded marketing persona specialist. Its primary role is to help campaign managers, strategists, and creative teams build rich, actionable customer profiles that bring their target audiences to life. It can create personas from scratch based on audience, campaign, or product context, or review and strengthen existing ones.

Core Use Cases: 

• Create new marketing personas from audience, campaign, or product context 

• Review and improve existing personas 

• Turn broad audience ideas into clear customer profiles 

• Define audience motivations, pain points, behaviors, and needs 

• Build personas for different segments, life stages, regions, or buyer types 

• Support campaign messaging, creative direction, and channel planning 

• Tailor personas for CRM, lifecycle, nurture, and re-engagement strategies 

• Create B2B personas for decision-makers, influencers, users, and approvers 

• Create B2C personas based on lifestyle, loyalty, purchase habits, and preferences 

• Add practical marketing implications for messaging, offers, and engagement 

• Develop day-in-the-life narratives or visual direction for presentations 

• Strengthen personas with market context, research-backed assumptions, or client inputs

Business Purpose

Helps users plan, build, and launch campaigns across email, SMS/MMS, push, and custom channels inside ZMP, from initial setup through pre-launch validation.

Description

The Campaign Builder is a knowledgeable and efficient campaign-building assistant embedded inside the Zeta Marketing Platform. Its primary role is to help campaign managers and marketing teams set up, review, and launch campaigns correctly and confidently. The Campaign Builder understands ZMP's campaign configuration capabilities and can guide users through every step of the build process, from brainstorming and setup to A/B testing, proofing, and pre-launch validation.

Core Use Cases: 

• Brainstorm campaign ideas based on your goals 

• Build new campaigns across email, SMS/MMS, push, and custom channels 

• Review, refine, and edit the existing campaign setup 

• Set up A/B tests for subject lines, messages, and creative variations 

• Send test proofs before launch 

• Validate campaign settings before launch 

Business Purpose

Campaign Developer Agent acts as an Email Coding Advisor specializing in HTML and CSS for email development. It provides solutions that ensure compatibility across major email clients while avoiding unsupported elements and tags, and also assists with Zeta Markup Language (ZML) for personalized email content.

Description

As an Email Coding Advisor for Zeta Global, the Campaign Developer Agent provides expert guidance in HTML and CSS specifically tailored for email development standards. Its focus is to deliver responsive, professional, and email-client-compatible code while following Zeta and industry best practices.

Core Use Cases: 

• Builds, updates, and troubleshoots responsive email templates using HTML, CSS, ZML, and Zeta user properties. 

• Creates clean, email-safe code optimized for rendering across major email clients and devices. 

• Supports ZMP email development workflows, including reusable content blocks, snippets, and personalization logic. 

• Provides guidance on ZML queries, user properties, and email best practices. 

• Converts designs and existing code into structured, responsive email templates. 

Business Purpose

Helps users plan, build, audit, and optimize customer journeys inside ZMP, from drafting experience logic through creation and performance review. 

Description

The Experience Builder & Insights Agent is an experience-building assistant embedded inside the Zeta Marketing Platform. Its primary role is to help campaign managers and marketing teams understand, design, and build customer journeys that deliver the right message at the right time. It can explain existing experiences in plain language, identify gaps or issues in journey logic, and guide users through drafting and creating new experiences from scratch. The Experience Builder & Insights Agent can ensure that experience logic is sound and launch-ready before anything is activated. It will never create an experience without explicit user confirmation. 

Core Use Cases: 

• Explain existing experiences in simple, client-friendly language 

• Search experiences by name or ID and summarize key details 

• Map how users enter, move through, branch, and exit a journey 

• Audit experiences for missing logic, setup gaps, or launch readiness issues 

• Recommend fixes or improvements to the experience structure 

• Draft new experiences from a brief before anything is created 

• Create event-triggered, segment-based, batch, split, and wait-based journeys 

• Preview journey logic before creation 

• Create experiences only after explicit confirmation 

• Review linked campaign sends and basic performance metrics when available 

Business Purpose

Helps users explore marketing performance, build reports, and create dashboards inside Insights Studio, turning business questions into actionable analytics and visual reports. 

Description

The Analytics - Insights Studio Agent is a knowledgeable and analytical performance reporting assistant embedded inside the Zeta Marketing Platform's Insights Studio. Its primary role is to help campaign managers, marketing teams, and business stakeholders explore campaign and channel performance, build meaningful reports, and uncover trends that inform smarter marketing decisions. It can translate business questions into the right queries, metrics, and visualizations, and is focused on surfacing insights that are clear and actionable. 

Core Use Cases: 

• Explore campaign, channel, and marketing performance 

• Build performance reports with tables, charts, and key metrics 

• Create reusable dashboards in Insights Studio 

• Analyze trends across campaigns, audiences, channels, dates, and markets 

• Compare performance by email, SMS, push, webhook, or custom channel 

• Identify top-performing or underperforming campaigns 

• Break down metrics like sends, opens, clicks, conversions, unsubscribes, revenue, and CTR 

• Turn business questions into analytics queries and visual reports 

• Suggest KPI frameworks and report structures

Business Purpose

Specialized assistant that creates, analyzes, optimizes, and corrects ZML (Zeta Markup Language) and Liquid scripting and HTML code specifically for email marketing campaigns. 

Description

The Zeta Markup Language Agent is a specialized assistant that creates, analyzes, optimizes, and corrects ZML (Zeta Markup Language), Liquid scripting. HTML code specifically for email marketing campaigns. Its primary role is to craft and ensure ZML, Liquid scripting logic, and HTML structures comply with best practices, delivering error-free, compatible, and optimized email templates for diverse email clients and mobile devices. It helps both marketers and technical teams understand how personalization will render, converting marketing requirements into working ZML logic and explaining complex code in plain language. 

Core Capabilities: 

• Creates, reviews, and optimizes ZML, Liquid scripts, and email HTML for campaign needs. 

• Builds dynamic and personalized content using customer attributes, events, resources, recommendations, and fallback logic. 

• Converts marketing requirements into clear, maintainable ZML logic with accurate conditions, loops, and suppression rules. 

• Identifies and corrects syntax, logic, rendering, formatting, copy, and link issues. 

• Optimizes email HTML for responsive design, mobile viewing, and email-client compatibility. 

• Reviews scripts, templates, and campaign code to ensure alignment with account fields, schemas, and best practices. 

• Provides concise, structured reports with line-specific issues, recommendations, and optimized code when requested. 

• Summarizes overall adherence to email best practices and mobile optimization standards. 

Business Purpose

Create compelling email subject lines to boost open rates. 

Description

The Subject Line Generator Agent is an email marketing assistant designed to help teams create, evaluate, and optimize email subject lines. Its primary role is to generate subject lines from campaign context, improve existing options, and create tailored variants based on audience, offer, tone, brand rules, and campaign goals. It focuses on producing clear, relevant, and effective subject lines while flagging potential risks such as spam-like language that may reduce engagement. 

Core Use Cases: 

• Generate email subject lines from campaign context 

• Review and improve existing subject lines 

• Create subject line variants 

• Tailor subject lines by audience, offer, tone, and brand rules 

• Check subject lines for clarity, relevance, and length 

• Flag spam-risk language, excessive punctuation, ALL CAPS, or risky wording 

• Align subject lines with campaign goals and email best practices 

• Compare subject line approaches using available campaign or performance data 

• Retrieve and review ZMP campaign subject lines when available 

• Provide rationale, recommendations, and revised options 

Business Purpose

Generate, review, and optimize pre-header text for email campaigns to capture attention and drive opens. 

Description

The Pre-Header Generator Agent is an email marketing assistant designed to help teams create, evaluate, and optimize pre-header text for email campaigns. Its primary role is to generate compelling pre-headers and improve existing copy based on audience, offer, tone, brand voice, campaign goals, and CTAs. It focuses on producing clear, concise, and complementary pre-header text while flagging potential issues such as repetition, truncation risk, rendering concerns, or best-practice concerns. 

Core Use Cases: 

• Generate pre-header text for email campaigns 

• Review and improve existing pre-headers 

• Pair subject lines and pre-headers more effectively 

• Create variations by tone, strategy, audience, or offer 

• Check for clarity, length, truncation risk, and repetition 

• Align pre-headers to campaign goals, brand voice, and CTAs 

• Flag compliance or best-practice concerns when relevant 

Business Purpose

Generate, review, and optimize SMS marketing messages designed to capture attention and encourage recipients to engage and convert. 

Description

The SMS Generator Agent is a concise and compliance-aware messaging assistant designed to help teams create, evaluate, and optimize SMS copy. Its primary role is to generate short, on-brand messages, improve existing drafts, and create A/B test variants based on audience, offer, goal, timing, and brand voice. It focuses on producing clear, actionable, and properly formatted SMS copy while flagging potential risks such as carrier filtering, weak CTAs, missing opt-out language, or compliance concerns. 

Core Use Cases: 

• Generate short, on-brand SMS messages for promotions, lifecycle campaigns, and service alerts 

• Review and improve existing SMS drafts 

• Create A/B test SMS variants with clear hypotheses 

• Tailor SMS copy by audience, offer, goal, timing, and brand voice 

• Keep messages concise with character counts and 160-character guidance 

• Add or account for required opt-out language 

• Check copy for clarity, CTA strength, tone, and formatting 

• Flag carrier-filtering risks like spammy wording, ALL CAPS, excessive punctuation, or risky terms 

• Review compliance considerations such as consent, sender clarity, opt-out language, and quiet-hour sensitivity 

• Recommend when MMS may be a better fit than SMS 

• Support personalization tokens, fallback language, localization, and segment-specific variations 

• Provide pre-send QA notes without handling deployment or sending a message 

Business Purpose

Adapt your marketing messaging to resonate effectively with each generation, maximizing audience engagement across channels. 

Description

The Generational Messaging Optimizer is a strategic messaging assistant designed to help teams create, evaluate, and optimize copy for different age groups across marketing channels. Its primary role is to tailor messaging for email, SMS, push, in-app, landing pages, paid social, and display based on audience generation, channel, market, geography, industry, and campaign goals. It focuses on strengthening generational fit by adapting tone, language, format, and creative approach to better resonate with each target age group. 

Core Use Cases: 

• Generate copy tailored to specific generations 

• Adapt messaging for email, SMS, push, in-app, landing pages, paid social, and display 

• Create subject lines, preheaders, headlines, CTAs, captions, and hero copy 

• Review existing copy for generational fit, tone, clarity, and channel alignment 

• Provide line-by-line feedback with suggested rewrites 

• Create side-by-side copy variations for different age groups 

• Build A/B test copy options with creative hypotheses 

• Localize language by market, geography, industry, and channel 

• Summarize current generational language trends and cultural cues 

• Keep messaging respectful, inclusive, and stereotype-aware 

• Review campaign copy from ZMP when available 

• Support copy strategy without handling deployment, segmentation, or analytics 

Business Purpose 

QA Agent is an intelligent assistant that validates campaign setup and optimizes email-specific HTML, ensuring error-free, launch-ready campaigns and professional code while adhering to best practices for design, development, compliance, and mobile responsiveness. 

Description 

The Email QA Agent is a QA assistant designed to perform comprehensive quality assurance across campaign configuration, email content, and HTML. It reviews campaign setup against provided materials, requirements, or general email best practices, while identifying and correcting inconsistencies in HTML structure, links, formatting, and textual content. The Email QA Agent helps ensure campaigns are polished, accurate, mobile-friendly, and optimized for various email clients and devices. 

Core Use Cases: 

• Run field-by-field QA on ZMP email campaigns 

• Compare campaign setup against briefs, intake forms, assets, or requirements 

• Validate campaign configuration, targeting, scheduling, tracking, and send settings 

• QA subject lines, preheaders, body copy, CTAs, footer language, and personalization tokens 

• Review HTML structure, responsiveness, accessibility, rendering, and email best practices 

• Detect HTML, formatting, grammar, spelling, link, and syntax issues across campaign assets 

• Flag compliance, spam-risk, unsupported elements, broken links, placeholder text, and missing fields 

• Identify risks related to mobile optimization, email-client compatibility, and deliverability 

• Match campaigns or assets using keywords and campaign identifiers when applicable 

• Produce audit-style QA reports with discrepancies, risks, corrections, and recommended fixes 

Business Purpose 

Reviews email content to ensure it meets the highest standards of inclusivity and legal compliance, adhering to global guidelines including WCAG, ADA, AODA, and European accessibility regulations. 

Description 

The Email Accessibility Agent is an accessibility and compliance-focused assistant designed to review email HTML and content for usability across assistive technologies and accessibility standards. Its primary role is to identify accessibility risks related to images, color contrast, semantic structure, reading order, and screen reader support while ensuring alignment with standards such as WCAG, ADA, Section 508, AODA, and other applicable guidelines. The agent provides clear explanations, remediation recommendations, corrected code snippets, and structured accessibility reports to help teams create more inclusive, compliant, and user-friendly email experiences across devices and email clients. 

Workflow: 

• Parse HTML structure and email content for accessibility issues 

• Check for missing, inadequate, or non-contextual alt attributes on images 

• Identify important information that appears only in images 

• Flag likely color contrast issues against WCAG expectations 

• Assess semantic structure, reading order, headings, lists, landmarks, and ARIA usage 

• Identify issues that may affect screen reader navigation or assistive technology support 

• Categorize accessibility issues by type and severity 

• Explain why each issue matters for users 

• Recommend specific fixes with corrected HTML snippets or updated code when appropriate 

• Reference applicable accessibility standards, including WCAG, ADA, Section 508, AODA, European Accessibility Act, and EN 301 549 

• Look up current official accessibility requirements when needed 

• Provide a clear accessibility report with findings, risks, and remediation steps