Widget Dictionary

Campaigns at a Glance

The Campaigns at a glance widget allows you to easily and quickly assess performance for the campaigns you select. This widget can display up to five metrics that showcase performance the selected campaigns. With this widget, you can:

• Add unlimited metrics

• Choose how many metrics to view at once

• Scale up (all campaigns for one advertiser) and down (line item or tactic from a campaign)

Customer: Broadcast Campaigns

The Customer: Broadcast Campaigns widget allows you to quickly and easily assess the campaign performance of your recent campaigns.

This widget displays open and click data for the five most recent broadcast campaigns.

Email: Forecast Campaigns

The Email: Forecast Campaigns Widget allows the forecasting of email campaigns' engagement including the following metrics:

• Uniques

• Available

• Open Rate

• Click-to-open-rate

• Conversions

• Total Revenue

• Average Order Total

• Total Number of Orders

Media: Budget

The Media: Budget widget helps to trade and allows you to monitor your clients' spend for specific campaigns.

This widget displays budget, spend, and pacing data for the campaign selected.

Media: Geographic

The Media: Geographic widget displays the top ten US States with the most impressions, clicks, or conversions for the campaign selected.

Media: Objectives

The Media: Objectives widget shows a single campaign’s objective and performance against that objective by day and cumulative.

This widget displays overall and day-by-day performance against the objective of the selected campaign.

Prospect: Subject Lines

The Prospect: Top Subject Lines provides a list of Top Subject line copies and the number of clicks associated with that Subject Line.

This widget displays the subject lines with the most opens or the most clicks.

Prospect: Top Creative

The Prospect: Top Creative widget renders the creative and amount of clicks on each for the lifetime of the prospect campaign.

This widget displays the creatives with the most clicks and opens.

Prospect: Top Offer

The Prospect: Top Offers widget shows the total Opens and Clicks per offer on the prospect campaign.

This widget displays the offers with the most clicks and opens.

Recommendation Widget

The Recommendation Widget allows you to take recommended actions to optimize your campaigns ensuring that you’re taking the correct actions for your business.

SMS: Forecast Campaigns

The SMS Forecasting Widget allows the forecasting of message engagement including the following metrics:

• Click-to-Open Rate (CTOR)

• Total Sends

Audiences at a Glance

The Audiences at a Glance widget allows the user to add segments.

This widget displays growth data for the selected audiences and lets you select which segments you would like to view in the widget.

The stats displayed here is the total for the current day. The percentage increase does change based on the date range set.

CustomerPulse

The CustomerPulse widget provides an overview of the purchase intent and visitation of audience members in the Zeta Data Cloud for your brand as well as competitor brands.

Know Your Customer (KYC)

Grouping of Behavioral Personas and their business impact. The KYC widget enables you to target your marketing and service strategies more effectively by providing deeper insights into your customer base. Understanding the following financial and personal metrics allows for more customized and engaging interactions:

• Avg Discount Amount

• Avg Income

• Avg Last Purchase

• Avg Spend

• Children in Household

• Ethnicity

• Frequency of Purchase

• Gender Percentage Breakdown

• Highest Education

• Household Size

• Last Visit

• Locality

• Marital Status

• Number of Orders

• State of Residence

• Time Since Last Open Event

• Units Per Transaction

LTV

Helping you target customers with appropriate incentive programs and rewards, the LTV Widget allows you to see the LTV of your customers on a time scale, which breaks down customers into the following Audience Segments:

• Low Spend

• Moderate Spend

• Average Spend

• High Spend

• Premium Spend

This widget empowers you to:

• segment your customers based on their value to your business

• identify your high-value customers and personalize their experience with targeted marketing campaigns

• nurture your low-value customers and turn them into loyal brand advocates with tailored incentives.

MarketPulse

The MarketPulse widget provides high-level market insights at the vertical level, which can help identify the best time to engage with customers in those specific verticals.

News Feed

With the News Feed widget, you can easily incorporate relevant news and insights into your marketing strategies that can help you adapt your campaigns, refine your messaging, and seize new opportunities.

This widget serves as your real-time news hub, bringing the latest industry news, trends, and updates directly to your fingertips. The News Feed Widget isn’t just about staying up-to-date; it’s about gaining a competitive edge.

This is a live feed and does not consider the date range of the entire dashboard

Prospect: Incremental Lift

The Prospect: Incremental Lift widget shows how much your click rate has improved over a selected date range.

This widget displays performance against goals for the incremental activities that are being tracked.

Activity Feed

The Activity Feed widget includes events for all account activity over the date range, allowing you to quickly and easily assess the status of the events taking place within their account. You can search for and filter down specific activities within the activity feed.

This widget displays real-time status updates for activities within the account.

Onboarding Manager

With the Onboarding Manager widget, you can quickly and easily stay organized and informed during onboarding with a comprehensive plan featuring tasks, milestones, blockers, resources and contacts.