Something for Everyone!

An account in the ZMP can be set up with a different set of features by the account administrator:

For an account with access to Acquisition features:

• The current Audience Explorer interface will no longer be accessible and replaced with the new Audience exploration interface

• Audience > Segments & Lists > Explore Audience will be the pathway to the new unified audience explorer

• Audiences can be saved as prospect segments 

Only Audience Explorer will be enabled, not Segment Builder

For an account with access to CRM features:

• Audience > Segments & Lists > Explore Audience will be the pathway to the segment builder

• Audiences can be saved as customer segments

Only Segment Builder will be enabled, not Audience Explorer  

The Data Cloud team can further assist in data enrichment of customer segments

For an account with access to both Acquisition and CRM features:

• The current Audience Explorer interface will no longer be accessible and replaced with the new Audience exploration interface

• Audience > Segments & Lists > Explore Audience will be the pathway to the new unified audience explorer

• The new Audience Explorer interface enables exploration of customers through the Zeta AI lens and simultaneously creates both customer and prospect segments 

Both Audience Explorer and Segment Builder will be enabled

With Data Enrichment Enabled

• The Save Audience option is enabled for all explorations

With Data Enrichment Disabled

• Users can explore the audience using all available filters but cannot save and activate the audience under all conditions

✓ The Save Audience option is disabled when filters are used across CRM and DC (prospect filters)
✓ The Save Audience option remains enabled when 'Only CRM' or 'Only DC' filters are used

Please reach out to your account team or Winnie Shen and David Schey on the Data Cloud team to enable the Data Enrichment Plan