OE Glossary

Let’s quickly have a look at the alphabetical listing of terms in our glossary that includes the most commonly used terms referenced throughout the Opportunity Explorer.

Scroll through the Glossary

A
Term	Definition
Active CRM Customers	Refers to users in the CRM file who have NOT been flagged as lapsed.
All CRM Customers	Refers to all users in the CRM file.
AudiencePulse	Opportunity Explorer tool that provides daily, weekly, and monthly trends of Zeta’s online content consumption and visitation audiences.

B

Term

Definition

Brand to Demand (Campaign Halo Effect Report)

Uncover the impact and halo effect of overall brand campaigns to lower funnel and direct response campaigns.

Brand to Demand.pdf

C
Term	Definition
Channel Manager	A connector framework that allows any marketer to connect the Zeta Marketing Platform (ZMP) to any advertising, marketing, and engagement channels simply and easily, supporting omnichannel marketing efforts.
Competitor Intenders	Refers to users associated with more than one brand (not brand loyal)/All CRM Customers (e.g., For Ralph Lauren, a user associated with Coach and Michael Kors would qualify as a competitor intender, but a user associated with only Coach would not qualify for this group).
CompetitorPulse	Delivers industry and brand level analysis including consumer loyalty and IRL visits and helps identify in-market intenders, conquest prospects from competitors and retain existing customers.
Customer-level insights	Customer-level insights include in-depth analysis of client data and campaign performance to provide impactful next steps.
CustomerPulse	CustomerPulse provides a deep dive into customers’ online and offline behaviors, leveraging the Data Cloud's demographic, psychographic, online, transactional, location, visitation, TV consumption, financial, and household datasets.

D
Term	Definition
Data Cloud	The Zeta Data Cloud is the data component of ZMP which consists of the Opportunity Explorer, a live visualization of actionable consumer insights; Zeta’s proprietary identity data; Zeta’s AI-powered Intender Audiences and Zeta CDP Plus, which integrates, unifies, and enriches customer data.
Data Conductor	The Data Conductor is the actual connector that allows a user to build data flows, define where the data comes from, duplicate, and de-duplicate records in the file based on properties.

E
Term	Definition
EMSS	Enterprise Marketing Software Suite
Experience Builder	An omnichannel orchestration interface that allows marketers to create and manage experiences across all supported marketing channels, as well as any external channel that is connected through Channel Manager, with live performance data on every touchpoint.

L
Term	Definition
Lapsed CRM Customers	Refers to the users in the CRM file who have been flagged as lapsed. The client will provide a flag in the CRM data file to distinguish between lapsed customers and active customers.

M
Term	Definition
Market-level Insights	Zeta Data analyses that illustrate market and industry insights relative to the customer vertical. Client data is not used in these analyses.

N

Term

Definition

NATIONAL PROVIDER IDENTIFIER (NPI) MATCHING

Identify healthcare professionals for prospect campaigns and enrichment

Zeta - NPI Matching - One Sheet.pdf

O
Term	Definition
Omnichannel	Omnichannel is a complete customer experience across multiple devices, channels, and touchpoints with online and offline marketing.

P
Term	Definition
Post-Campaign Reporting	Provide deep-dive analysis into campaign metrics and uncover opportunities to improve, expand and scale.

Z
Term	Definition
ZDI (Zeta Discussion Index)	ZDI is used to identify topic trends at the brand level that resonate with different demographic groups and helps pinpoint trends for products, lines of business, and features related to your brand, providing creative direction, campaign penetration measurement, and benchmarks against competitors.

For additional terms and definitions, please visit the ZMP Glossary.