Link Performance
The Link Performance Report allows users to easily filter and view email links, and clicks per link across devices. Reporting Link Names can be added during Campaign setup to allow for more user-friendly identifiers on links in addition to the URL.
You can view link-level results to get a simple view of the links across a set of filtered campaigns and understand how the individual reports are being interacted with.
Metrics |
|---|
Total Clicks |
Unique Clicks |
Desktop Click Share % |
Mobile Phone Click Share % |
Tablet Click Share % |
Unknown Click Share % |
Prompts vs. In-Report Filters
Prompts | In-Report Filters |
|---|---|
The Prompt allows a user to select the top-level dataset that the report will report on. | The in-report filters allow for fine-tuning after the report is compiled. |
To Re-prompt a report, click on the paper icon (with a question mark on it) and select File > Reprompt.
Prompt | Description |
|---|---|
Sent Date | Filtering based on the day/time that a campaign was sent rather than when the response (open/click/conversion/etc) from the subscriber was logged. |
Campaign Type | Marketers can choose between Broadcast and Trigger type campaigns. |
Campaign | It allows a user to search and pre-select some set of campaigns to include in the report. |
Campaign Tag | These can be used to filter down campaigns by any existing campaign categorization tags. |
You can enable in-report filtering by clicking on the filter (funnel) icon in the top-right corner of the report.
Saving a Report
When closing a report, you will be prompted to save a variant of the report. Reports can be saved in the Shared Folder to allow for easy re-use of filters and slicing for various needs. You can create multiple saves off of one report for varying reporting use cases.
You can save a new variant of a report, by clicking on the Save icon and selecting File > Save As.
Quick Tips
Many of the reports are highly interactive, and right-clicking will display a number of actions that can be taken. |
Columns can be easily dragged & dropped for re-ordering. |
Clicking on various aspects of the chart may enable some in-report filtering. |
Save a variation of the report after you've made the filters you often make to increase operation efficiency. |
You can multi-select cells of the table and right-click to be given options around excluding and keeping only certain line items of the report for review. |