“It’s not the answer that enlightens, but the question.” - Eugene Jonesco
With the aim to respond to your needs more quickly and appropriately, we have jotted down the most frequently asked questions about Zeta Forecasting.
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Question |
Answer |
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How does Forecasting work? |
The basics to ZMP and Zeta DSP forecasting are laid out on the Zeta Forecasting page. Take a look there and if you still have questions, please don’t hesitate to reach out to Zeta Support. |
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How do I interpret Forecasting results? |
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What steps should I take to troubleshoot Forecasting issues? |
Experience Builder Forecasting Tools
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Question |
Answer |
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How does forecasting in draft mode work? |
Draft forecasts are based on how often the underlying Experience Events have already been triggered. |
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How does forecasting in active mode work? |
Active Forecasts are based on how a given Experience Node is performing after 5+ days. |
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What happens during those first 5 days? |
When the Experience Node has less than five days' worth of events, active forecasts return an error message that says there is not enough data to calculate and that a minimum of 5 days is required along with how many days have actually passed. Once those 5+ days of data points exist we use a form of time series modeling to forecast. |
Report Builder Forecasting Tools
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Question |
Answer |
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What Customer Marketing metrics can I forecast in Report Builder? |
The following Customer Marketing metrics can be forecasted in Report Builder:
You must select at least one of the following dimensions in order to forecast against these metrics:
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What Media Activation (programmatic) metrics can I forecast in Report Builder? |
The following Media Activation (programmatic) metrics can be forecasted in Report Builder:
You must select at least one of the following dimensions in order to forecast against these metrics:
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Calendar Forecasting Tools
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Question |
Answer |
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What channel forecasts are available in Calendar? |
The following channel forecasts are available in the Calendar tool:
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What metrics are available per channel in Calendar? |
The following metrics are available per channel in the Calendar tool:
SMS
Programmatic (Media)
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What does “Within 10% of accuracy” mean in Calendar? |
This is a confidence score. Up-to-date information on confidence scores can be found on Zeta Forecasting page. |
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What is the date range of the forecasts in the Calendar tool? |
The forecasted date range in calendar depends on the view you’re in. If you’re looking at the day view, the forecast is for the next 1 day. If you’re looking at the week view, the forecast is for the next 7 days. If you’re looking at the month view, the forecast is for the next 30 days. |
Dashboard Forecasting Tools
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Question |
Answer |
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What channels are available in each forecasting widget? |
The following forecast widgets are available in the Dashboard:
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What forecasted metrics are available for each channel widget? |
The following metrics are available per the channel forecast widget in the Dashboard:
SMS
Programmatic (Media)
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Can I change the date? |
Yes, you can change the look-forward date range for each forecast widget to one of the following:
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Audience Builder Forecasting Tools
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Question |
Answer |
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What should I do if I am getting an error message in the audience forecaster? |
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What size does the target audience need to be to make this feature work? |
A target audience should preferably include a few thousand users. |
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Which audience parameters are supported by the forecasting tool? |
The following audience parameters are supported by the forecasting tool:
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What types of audiences do not work with the audience forecasting tool? |
Prospect Segments (excluding My Segments) |
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Can I download the results? |
Yes, you can download the audience forecasts by clicking on the download icon to the right of the date slider. |
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Can I change the date range? |
Yes, you can change the look-forward date range to one of the following:
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