Detailed Campaign Performance

The Detailed Campaign Performance Report provides marketing analysts with a deeper set of metrics on campaigns in a very wide view. This report provides primarily the same functions as the Campaign Performance Report while exposing the Template Subject Line and adding in all available non-device related Performance metrics.

You can view the detailed campaign performance report to get a more detailed view of the campaigns and see more metrics as well as the template subject line.

Prompts vs. In-Report Filters

The Prompt allows a user to select the top-level dataset that the report will report on, while the in-report filters allow for fine-tuning after the report is compiled. To Re-prompt a report, click on the paper icon (with a question mark on it) and select File > Reprompt.

Prompt Option	Description
Sent Date	Filtering based on the day/time that a campaign was sent rather than when the response (open/click/conversion/etc) from the subscriber was logged.
Sent Time Zone	This provides the ability to adjust the time zone of the sent date/time.
Event Date	Filters based on the day/time of when the response (open/click/conversion/etc) from the subscriber was logged.
Event Time Zone	This provides the ability to adjust the time zone of the event date/time.
Campaign Type	Marketers can choose between Broadcast and Trigger type campaigns.
Campaign	It allows a user to search and pre-select some set of campaigns to include in the report.
Campaign Tag	These can be used to filter down campaigns by any existing campaign categorization tags.

You can enable in-report filtering by clicking on the filter (funnel) icon in the top-right corner of the report.

Saving a Report

When closing a report, you will be prompted to save a variant of the report. Reports can be saved in the Shared Folder to allow for easy re-use of filters and slicing for various needs.

You can create multiple saves off of one report for varying reporting use cases.

You can save a new variant of a report, by clicking on the Save icon and selecting File > Save As.

Quick Tips

Many of the reports are highly interactive, and right-clicking will display a number of actions that can be taken.

Columns can be easily dragged & dropped for re-ordering.

Clicking on various aspects of the chart may enable some in-report filtering.

Save a variation of the report after you've made the filters you often make to increase operation efficiency.

You can multi-select cells of the table and right-click to be given options around excluding and keeping only certain line items of the report for review.