Creating Audiences
The Audience Explorer allows you to save different types of audiences.
Creating a Customer Segment
1. From the menu on the left, select Audiences > Segments & Lists. Click on Explore Audience.
2. Select My Customers > Properties and choose the property(s) of your preference.
3. Once you’ve selected the property’s parameter, click on Save Audience and name the segment as per your choice.
Creating a Customer List
1. From the menu on the left, select Audiences > Segments & Lists. Click on Explore Audience.
2. Click on Add Audience File and select List. Click on Next.
3. Drop or browse for a CSV file containing the list of users you want to import.
4. Name the list as per your choice. and click on Save.
Creating a Query Based Segment
1. From the menu on the left, select Audiences > Segments & Lists. Click on Explore Audience.
2. Select My Customers > Query Database and select your query.
3. Add the parameters to create the query-based segment of choice.
Creating a Matched List
1. From the menu on the left, select Audiences > Segments & Lists. Click on Explore Audience.
2. Select Zeta Prospects > Matched Lists > icon in the navigator.
3. Upload a CSV file with your audience or generate your FTP folder and select the file you want to create the matched list of choice.
Creating a Zeta Audience/Prospect Segment
1. From the menu on the left, select Audiences > Segments & Lists. Click on Explore Audience.
2. Select My Customers > Properties and choose the property(s) of your preference.
3. Once you’ve selected the property’s parameter, click on Save Audience and name the segment as per your choice.