Creating Audiences

The Audience Explorer allows you to save different types of audiences.

Creating a Customer Segment

1. From the menu on the left, select Audiences > Segments & Lists. Click on Explore Audience.

2. Select My Customers > Properties and choose the property(s) of your preference.

3. Once you’ve selected the property’s parameter, click on Save Audience and name the segment as per your choice.

Creating a Customer List

1. From the menu on the left, select Audiences > Segments & Lists. Click on Explore Audience.

2. Click on Add Audience File and select List. Click on Next.

3. Drop or browse for a CSV file containing the list of users you want to import.

4. Name the list as per your choice. and click on Save.

Creating a Query Based Segment

1. From the menu on the left, select Audiences > Segments & Lists. Click on Explore Audience.

2. Select My Customers > Query Database and select your query.

3. Add the parameters to create the query-based segment of choice.

Creating a Matched List

1. From the menu on the left, select Audiences > Segments & Lists. Click on Explore Audience.

2. Select Zeta Prospects > Matched Lists > icon in the navigator.

3. Upload a CSV file with your audience or generate your FTP folder and select the file you want to create the matched list of choice.

Creating a Zeta Audience/Prospect Segment

1. From the menu on the left, select Audiences > Segments & Lists. Click on Explore Audience.

2. Select My Customers > Properties and choose the property(s) of your preference.

3. Once you’ve selected the property’s parameter, click on Save Audience and name the segment as per your choice.