CompetitorPulse
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The CompetitorPulse provides an overview of the purchase intent and visitation of audience members in the Zeta Data Cloud for your brand​. The CompetitorPulse provides market insights that deliver industry and brand-level transaction patterns across brands. These insights help identify consumer loyalty, shopping behaviors, physical visits, in-market consumers, and competitors. The industry audience and brand audience insights help marketers identify in-market intenders, conquest prospects from competitors, and retain existing customers.
From the Opportunities page, navigate to the CompetitorPulse tab under Market insights.
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Industry Audience Insights
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Within the Industry Audience Insights, scroll down to the Customer Visits by Brand subsection to select an audience/brand you want to activate via the Audience Explorer.
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Brand Audience Insights
Navigate to the Brand Audience Insights tab and click on an audience/brand you want to activate via the Audience Explorer in order to view the competitor(s) of the selected audience brand.
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