Skip to main content
Skip table of contents

CompetitorPulse

CompetitorPulse provides an overview of the purchase intent and visitation of audience members in the Zeta Data Cloud for your brand​. These insights help identify consumer loyalty, shopping behaviors, physical visits, in-market consumers, and competitors. The industry audience and brand audience insights help marketers identify in-market intenders, conquest prospects from competitors, and retain existing customers.

From the Opportunities page, navigate to the CompetitorPulse tab under Market insights.

image-20241017-071412.png

Industry Audience Insights

image-20241017-071504.png

Within the Industry Audience Insights, scroll down to the Customer Visits by Brand subsection to select an audience/brand you want to activate via the Audience Explorer.

2024-10-17_12-45-52 (1)-20241017-071640.gif

Brand Audience Insights

Navigate to the Brand Audience Insights tab and click on an audience/brand to view the competitor(s) of the selected audience brand via Audience Explorer.

2024-10-17_12-48-12 (1)-20241017-071848.gif

JavaScript errors detected

Please note, these errors can depend on your browser setup.

If this problem persists, please contact our support.