Campaign Performance
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The Campaign Performance Report allows users to easily filter and view campaigns by some limited dimensions to allow for quick analysis and validation. The default report displays a number of metrics by the campaign.
You can view the campaign performance report as a summary across all campaigns to filter your campaigns and see how your campaigns performed.
Prompts vs. In-Report Filters
Prompts | In-Report Filters |
---|---|
The Prompt allows a user to select the top-level dataset that the report will report on. | The in-report filters allow for fine-tuning after the report is compiled. |
To Re-prompt a report, click on the paper icon (with a question mark on it) and select File > Reprompt.
Prompt Option | Description |
---|---|
Sent Date | Filtering based on the day/time that a campaign was sent rather than when the response (open/click/conversion/etc) from the subscriber was logged. |
Subject Line | The ability to filter down the campaign by Subject Line |
Campaign Tag | These can be used to filter down campaigns by any existing campaign categorization tags. |
Enable in-report filtering by clicking on the filter (funnel) icon in the upper-right corner of the report.
Adding Date to the Report
To add the date, you can right-click on Campaign Name and select Drill > Send Date.
Additionally, you can drag & drop the date to the left of the campaign name, if you'd like to see campaigns by day.
Saving a Report
When closing a report, you will be prompted to save a variant of the report. Reports can be saved in the Shared Folder to allow for easy re-use of filters and slicing for various needs.
You can create multiple saves off of one report for varying reporting use cases.
You can save a new variant of a report, by clicking on the Save icon and selecting File > Save As.
Quick Tips
Many of the reports are highly interactive, and right-clicking will display a number of actions that can be taken. |
Columns can be easily dragged & dropped for re-ordering. |
Clicking on various aspects of the chart may enable some in-report filtering. |
Save a variation of the report after you've made the filters you often make to increase operation efficiency. |
You can multi-select cells of the table and right-click to be given options around excluding and keeping only certain line items of the report for review. |