Beta Programs

We want you to be able to read about the beta programs of the Zeta Marketing Platform, which are yet to be considered "complete" and are still not ready for general use due to a lack of testing "in the wild."

The newer and more experimental features might be in the beta stage as they’re still undergoing development, their bugs need to be identified and thus fixed, or if they require end-user feedback. In this stage, you’re likely to find more inconsistencies and hiccups in the functionalities than you would if it were out of beta. Let’s have a brief look at the features released under our Beta program:

Feature Name	Brief Description	More Info	Status
Inbound Data Controls	Data controls allow a user to lock a specific property type for `string`, `boolean`, `date`, and `number` type properties. This means that when a value is imported into ZMP it must be of the matching type Additionally, properties which have data controls enabled can refine their restrictions and the actions taken further. For example, `number` type properties can define the number of allowed decimals, and rounding rules, and define a default number to be inserted if the profile update includes an invalid number	Note that enabling data controls can cause longer import times if used for file imports with many fields enabled.	Beta Start Date: 23 Jan 2025 Beta End date: TBD, will depend on feedback and any issues that may arise in usage
Visual Composer	Ability to create campaigns quickly with no code so that I can reach my customers and prospects with impactful, personalized campaigns.		IN BETA NOW Beta Start Date: 30 Sep 2024 Beta End date: TBD
Insights Studio Dashboard	Increase adoption of Insights Studio and migrate Tableau Reports into ZMP to reduce dependency on Tableau (cost savings)		COMING SOON
Generative Personas	Generates accurate, data-driven customer profiles based on real-time inputs like market trends, seasonality, and campaign engagement.	Marketers can develop custom marketing strategies for unique personas with unprecedented precision to drive superior campaign performance.	COMING SOON
Agentic Workflows	Sequence and combine AI agents to simplify & accomplish complex objectives. Create custom journeys by combining agents that intelligently adapt content, channels, and timing based on real-time behavior. Save time and simplify campaign creation by using agent workflows to handle every step of the setup process, from audience segmentation to performance tracking, all triggered with a single command.		Beta start date: 12 Mar 2025 Beta end date: 12 Jun 2025

To become a part of the Beta program at Zeta, please reach out to your account team and Stacy Fleming, our Community Director.

To provide feedback while using a feature in the Beta program, please send it to your account team.

People Properties Data Controls