Zeta SDK iOS Data Collection
The Zeta iOS SDK is a lightweight data collection framework that enables seamless tracking of user interactions, events, and device attributes within iOS applications. It captures real-time behavioral and transactional data, associates it with user profiles using a flexible UID-based identification approach, and securely transmits it to the Zeta platform to power analytics, segmentation, personalization, and marketing activation. Designed for easy integration and compliance with Apple privacy standards, the SDK does not support third-party tracking and helps organizations build a strong, privacy-aware data foundation directly from their mobile apps.
As indicated in our Apple Privacy Manifest, the Zeta iOS SDK does not currently support third-party tracking.
To assist ZMP users in respecting this preference, a user property is automatically created on all profiles generated by the iOS SDK called
z_att_status_authorizedand is always set toFALSE. This property should be used to filter out users in any Audience or Experience that is being used for targeted advertising or advertising measurement purposes.
SDKs will now utilize UID instead of user_id to automatically detect and map the appropriate ID field based on the input format. This enhancement ensures seamless user identification, whether the provided input is a user ID or an email ID, improving both accuracy and flexibility.
Note: The telephonic carrier name is not collected in iOS, but is collected for Android.
CarrierName property was deprecated starting with iOS 16.