Zeta SDK Android Data Collection
The Zeta Android SDK is a lightweight data collection framework that enables seamless tracking of user interactions, events, and device attributes within Android applications. It captures real-time behavioral and transactional data, associates it with user profiles using a flexible UID-based identification approach, and securely transmits it to the Zeta platform to power analytics, segmentation, personalization, and marketing activation. Designed for easy integration and compliance with Android privacy guidelines, the SDK helps organizations build a scalable, privacy-aware data foundation directly from their mobile apps.
SDKs will now utilize UID instead of user_id to automatically detect and map the appropriate ID field based on the input format. This enhancement ensures seamless user identification, whether the provided input is a user ID or an email ID, improving both accuracy and flexibility.
Note: Telephonic carrier name is not being collected in iOS but is collected for Android
CarrierName property was deprecated from iOS 16 onwards.
To strengthen security, SDK API tokens will have write-only access, restricted to updating profiles, tracking events, and logging errors.
Refresh tokens will be scoped to mobile-specific APIs, tied to app-specific metadata, and validated to prevent unauthorized access.
Generic integration tokens will not be accepted, ensuring each app under an account has its own secure refresh token.